In order to increase your company’s lead generation effectiveness, you must first tap into the minds of your consumers. If you can objectively walk through what leads need and nurture the process of getting to the final sale, you can more effectively tailor your strategy to meet customer’s needs and increase your success rate. Below are four meaningful ways to increase your lead generation efforts by creating what we like to call a ‘lead-centered approach’.   Make it Easy Even though you are responsible for the initial contact with your lead, you can’t expect that your work is done after  ...